{"id":64492,"date":"2014-05-04T00:00:00","date_gmt":"2014-05-04T00:00:00","guid":{"rendered":"http:\/\/kentyasam.com.tr\/wp\/?p=64492"},"modified":"2014-05-04T00:00:00","modified_gmt":"2014-05-04T00:00:00","slug":"otomobil-habercilik-ve-yayinciliginda-torpidoda-unutulan-gazetecilik","status":"publish","type":"post","link":"https:\/\/kentyasam.com.tr\/wp\/2014\/05\/04\/otomobil-habercilik-ve-yayinciliginda-torpidoda-unutulan-gazetecilik\/","title":{"rendered":"Otomobil habercilik ve yay\u0131nc\u0131l\u0131\u011f\u0131nda torpidoda unutulan gazetecilik"},"content":{"rendered":"Gazetecilik, yay\u0131nc\u0131l\u0131\u011f\u0131n genelinde ya\u015fanan sorunlara ra\u011fmen tematik gazete ve yay\u0131nc\u0131l\u0131k kesintisiz geli\u015fme e\u011filiminde. Son y\u0131llarda dergicilik ba\u015fta olmak \u00fczere otomotiv yay\u0131nc\u0131l\u0131\u011f\u0131 \u00f6nemli tiraj\/sat\u0131\u015f ba\u015far\u0131lar\u0131na ula\u015ft\u0131. D\u00fcnyadaki e\u011filime paralel \u00fclkemizde de s\u00fcre\u00e7 farkl\u0131 olmad\u0131 ve b\u00fcy\u00fck yay\u0131n gruplar\u0131 otomotiv yay\u0131nc\u0131l\u0131\u011f\u0131na yat\u0131r\u0131mlar yapt\u0131. Gazeteler \u00f6zel say\u0131 ve sayfalar ay\u0131rd\u0131. Bu alanda ihtisas gazetecili\u011fi geli\u015fti ve t\u00fcm habercilik kariyerini otomotiv \u00fczerinden yapan gazeteciler say\u0131ca artt\u0131. \r
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Otomotiv sekt\u00f6r\u00fcndeki geli\u015fmeleri, sekt\u00f6rdeki yenilik ve de\u011fi\u015fikliklerin aktar\u0131ld\u0131\u011f\u0131 otomotiv yay\u0131nc\u0131l\u0131\u011f\u0131 niceliksel ya\u015fad\u0131\u011f\u0131 s\u0131\u00e7ramay\u0131 niteliksel olarak ger\u00e7ekle\u015ftiremedi. Otomotiv yay\u0131nc\u0131l\u0131\u011f\u0131 ve i\u00e7inde otomotiv k\u00f6\u015fe ve sayfalar\u0131 olan gazeteler, t\u00fcketici odakl\u0131 olmak yerine ayn\u0131 zamanda b\u00fcy\u00fck reklam veren olan otomotiv firmalar\u0131na odakl\u0131 bir yay\u0131nc\u0131l\u0131\u011f\u0131 tercih etti. Gazeteler, emek d\u00fcnyas\u0131, i\u015f\u00e7i, sanat, e\u011fitim, tar\u0131m, \u00f6\u011frenci, kad\u0131n, \u00e7ocuktan esirgedi\u011fi sayfalar\u0131n\u0131 otomotiv firmalar\u0131na c\u00f6mert\u00e7e a\u00e7t\u0131. \r
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Otomotiv firma ve marka haberlerinin medyada geni\u015f yer almas\u0131n\u0131 i\u015fletme kayg\u0131s\u0131 ile bir \u00f6l\u00e7\u00fcde anlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z\u0131 varsayal\u0131m. Ancak her otomotiv firmas\u0131n\u0131n, kusursuz otomobilleri kusursuz ko\u015fullarda t\u00fcketiciye sundu\u011fu tezini, tek yay\u0131n ger\u00e7e\u011fi kabul etmeyi \u00f6ncelikle ahlak\u0131m\u0131z ard\u0131ndan meslek misyonu kabul etmemeli. Dikkat edin gazete, dergi ve TV\u0092lerimizdeki otomotiv programlar\u0131na; otomobil markalar\u0131 ve onlar\u0131 \u00fcreten firmalar, adeta uhrevi erdemler ile donat\u0131lm\u0131\u015f d\u00fcnya d\u0131\u015f\u0131 kavramlar gibi yans\u0131t\u0131l\u0131r. D\u00fcnya devi markalar\u0131n bile s\u0131kl\u0131kla ara\u00e7lar\u0131ndaki hatalar\u0131 kabul edip geri \u00e7a\u011f\u0131rmas\u0131na ra\u011fmen bizdeki otomotiv yay\u0131nc\u0131l\u0131\u011f\u0131 pazara sunulan t\u00fcm otomobilleri, firmalar\u0131n T\u00fcrk halk\u0131na l\u00fctfu ve arma\u011fan\u0131 gibi yans\u0131t\u0131r. \r
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Ahlak testinden \u00e7akan test s\u00fcr\u00fc\u015fleri<\/b>\r
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Reklam d\u0131\u015f\u0131nda her hangi bir mesaj vermeyen test s\u00fcr\u00fc\u015fleriyse evlere \u015fenlik. T\u00fcrk televizyonlar\u0131ndaki otomotiv programlar\u0131nda test s\u00fcr\u00fc\u015f\u00fc izlenimini aktaran yay\u0131nc\u0131lar\u0131n reklam kokan de\u011ferlendirmeleri eminim o ara\u00e7lar\u0131n \u00fcreticilerini bile hayrete d\u00fc\u015f\u00fcrecek t\u00fcrden abart\u0131l\u0131 takdir ifadeleri ile dolu. \r
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ABD ve Avrupa\u0092daki otomotiv haber ve programlar\u0131na bakarsan\u0131z benzer T\u00fcrk yap\u0131m\u0131 haber ve programlar\u0131n\u0131n ger\u00e7ek\u00fcst\u00fcl\u00fc\u011f\u00fc \u00e7arp\u0131c\u0131 \u015fekilde ortaya \u00e7\u0131k\u0131yor. BBC orjinli Top Gear adl\u0131 otomotiv program\u0131 1977 y\u0131l\u0131ndan beri ba\u015fta \u0130ngiltere olmak \u00fczere t\u00fcm d\u00fcnyada yay\u0131nlan\u0131r ve on milyonlarca izleyiciye ula\u015f\u0131r. Bu programda otomotiv firmalar\u0131 ac\u0131mas\u0131zca ele\u015ftirilir, hatalar\u0131 s\u0131kl\u0131kla mizaha konu edilir. \u00d6rne\u011fin BMW\u0092nin bir modeli market arabas\u0131na benzetilirken Audi, Ford gibi markalar \u00e7ok rahat t\u00fcketiciyi yan\u0131ltmakla itham edilebilir. Ayn\u0131 programda bir markan\u0131n test s\u00fcr\u00fc\u015f\u00fcnde \u0094sak\u0131n bu arabay\u0131 almay\u0131n, ma\u011fdur olmay\u0131n\u0094 mesaj\u0131 y\u00fcreklice s\u00f6ylenir. \r
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Otomobil firmalar\u0131n\u0131 yere g\u00f6\u011fe s\u0131\u011fd\u0131ramama konusunda ihtisas yapan T\u00fcrk otomotiv gazeteci ve yay\u0131nc\u0131lar\u0131n\u0131n, ABD ve Avrupa\u0092da benzer yay\u0131n ve yay\u0131nc\u0131lardan ba\u015fta objektiflik olmak \u00fczere alaca\u011f\u0131 ciddi dersler var. \u00d6ncelikle otomobil firmalar\u0131n\u0131n sponsorlu\u011funda gazeteci ve yay\u0131nc\u0131lara yapt\u0131r\u0131lan sekt\u00f6r fuar ve gezilerine son verilmeli. Meslekta\u015flar\u0131m\u0131z\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc bu gezilerin ard\u0131ndan zaten sorunlu olan gazetecilik reflekslerini, haberini de\u011fil (!) tan\u0131t\u0131m\u0131n\u0131 yapt\u0131klar\u0131 otomobillerin torpido g\u00f6z\u00fcnde unutuyorlar.

Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"

Gazetecilik, yay\u0131nc\u0131l\u0131\u011f\u0131n genelinde ya\u015fanan sorunlara ra\u011fmen tematik gazete ve yay\u0131nc\u0131l\u0131k kesintisiz geli\u015fme e\u011filiminde. Son y\u0131llarda dergicilik ba\u015fta olmak \u00fczere otomotiv yay\u0131nc\u0131l\u0131\u011f\u0131 \u00f6nemli tiraj\/sat\u0131\u015f ba\u015far\u0131lar\u0131na ula\u015ft\u0131. […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/64492"}],"collection":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/comments?post=64492"}],"version-history":[{"count":0,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/64492\/revisions"}],"wp:attachment":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media?parent=64492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/categories?post=64492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/tags?post=64492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}