{"id":62250,"date":"2007-03-14T00:00:00","date_gmt":"2007-03-14T00:00:00","guid":{"rendered":"http:\/\/kentyasam.com.tr\/wp\/?p=62250"},"modified":"2007-03-14T00:00:00","modified_gmt":"2007-03-14T00:00:00","slug":"anahtarinizi-marketin-elemanina-emanet-eder-misiniz","status":"publish","type":"post","link":"https:\/\/kentyasam.com.tr\/wp\/2007\/03\/14\/anahtarinizi-marketin-elemanina-emanet-eder-misiniz\/","title":{"rendered":"Anahtar\u0131n\u0131z\u0131 marketin eleman\u0131na emanet eder misiniz?"},"content":{"rendered":"“Hiperler Soka\u011fa girdi…” \r
“Al\u0131\u015fveri\u015f merkezleri Kemeralt\u0131’n\u0131n taht\u0131na talip…”\r
“Bakkal Amcalar yok olmamak i\u00e7in direniyor… “<\/b><\/i>\r
\r
Bunlar, \u0130zmir Esnaf ve Sanatkarlar Odalar\u0131 Biril\u011fi’nin d\u00fczenledi\u011fi ikinci bas\u0131n yar\u0131\u015fmas\u0131nda \u00f6d\u00fcl alan haberlerin ba\u015fl\u0131klar\u0131. \r
\r
\u015eilan \u00c7aml\u0131bel’in Sky TV’de yay\u0131mlanan “Bakkal Amcalar yok olmamak i\u00e7in direniyor” ba\u015fl\u0131kl\u0131 haberinde, uzun y\u0131llar bakkall\u0131k yapan, ama art\u0131k hipermarketlere dayanmakta zorlanan bir “Bakkal Amca” ile rop\u00f6rtaj yap\u0131lm\u0131\u015f. “Bakkal Amca” diyor ki: \r
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“Kom\u015fum anahtarlar\u0131 bana b\u0131rak\u0131r, k\u0131z istenmeye gelinecekse \u00f6nce gelir bize sorarlar, biri ev kiralayacaksa, ev sahibini sormak i\u00e7in \u00f6nce bize gelir. Bug\u00fcn hangi market g\u00f6revlisine anahtar\u0131n\u0131z\u0131 b\u0131rak\u0131rs\u0131n\u0131z?”\r
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Yo\u011fun i\u015f ko\u015fullar\u0131 gere\u011fi ne yaz\u0131k ki pazar al\u0131\u015fveri\u015fini bile b\u00fcy\u00fck marketlerden yap\u0131yoruz \u00e7o\u011fumuz. Bu \u00e7o\u011funlu\u011fa biz de dahiliz. Soka\u011f\u0131m\u0131zdaki bakkal\u0131m\u0131zla al\u0131\u015fveri\u015flerimiz ekmek-gazete ili\u015fkisinden \u00f6teye gitmiyor \u00e7o\u011fu kez. \r
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Dura\u011f\u0131m\u0131zdan evimize gelen yol boyunca bakkal, mini market, market, s\u00fcpermarket al\u0131\u015fveri\u015f merkezi t\u00fcr\u00fcnden sekiz d\u00fckkan yeral\u0131yor. Kimi dergi, kimi sebze meyva, kimisi VCD-DVD, kimisi de su sat\u0131\u015f\u0131yla i\u015flerini artt\u0131rmaya \u00e7al\u0131\u015f\u0131yor. Bizim bakkal\u0131m\u0131z ise, servisiyle \u00f6ne \u00e7\u0131k\u0131yor. Bu y\u0131l dersleri k\u00f6t\u00fc oldu\u011fu gerek\u00e7esiyle okula g\u00f6nderilmeyen evin iki gen\u00e7 bireyi, hizmet eri olarak servis veriyor mahalleye. Ailecek m\u00fccadele ediyorlar asl\u0131nda. G\u00fcnd\u00fcz \u00e7ocuklar, gece baba… \u0130zmir’de etkinlik g\u00f6steren 12 bine yak\u0131n bakkal esnaf\u0131ndan sadece biri. \r
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T\u00fcrkiye Bakkallar ve Bayiler Federasyonu Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken sekiz y\u0131l \u00f6nce federasyona kay\u0131tl\u0131 685 bin bakkal oldu\u011funu belirten, bu say\u0131n\u0131n 2006’da 275 binlere d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtiyor. B\u00fcy\u00fck marketlerin 57 sekt\u00f6r\u00fc olumsuz etkiledi\u011fini belirten Paland\u00f6ken, h\u00fck\u00fcmetin marketler yasas\u0131n\u0131 bir an \u00f6nce \u00e7\u0131karmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor \u0131srarla. T\u0131pk\u0131 \u0130zmir Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi Ba\u015fkan\u0131 Mehmet Ali Susam gibi… \r
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Hipermarketlerde \u00e7oraptan buzdolab\u0131na, diki\u015f i\u011fnesinden haz\u0131r yeme\u011fe her \u015fey bulmak m\u00fcmk\u00fcn. Marketlerin hemen kar\u015f\u0131s\u0131nda ya da yan\u0131nda a\u00e7\u0131k bulunan bakkal esnaf\u0131n ya\u015fama \u015fans\u0131 neredeyse yok gibi. Bakkal esnaf\u0131 10 kasa gazoz al\u0131yorsa, hipermarketler ayn\u0131 mal i\u00e7in belki on bin kasa al\u0131m yap\u0131yor. Sat\u0131n al\u0131rken sa\u011flad\u0131\u011f\u0131 fiyat avantaj\u0131n\u0131n bir k\u0131sm\u0131n\u0131 t\u00fcketiciye yans\u0131tabiliyor. Do\u011fal olarak al\u0131m g\u00fcc\u00fc fazla olan\u0131n, piyasada sesi daha g\u00fc\u00e7l\u00fc \u00e7\u0131k\u0131yor. \r
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Bakkal esnaf\u0131n\u0131 b\u00f6ylesi ac\u0131mas\u0131z bir rekabetten koruyabilmek, hipermarketler gibi g\u00fc\u00e7l\u00fc bir al\u0131m g\u00fcc\u00fcne sahip olabilmek i\u00e7in yap\u0131lan giri\u015fimlerin en ba\u015far\u0131l\u0131s\u0131 Besa\u015f \u00f6rne\u011fiydi. Bakkallar\u0131n Buca Esnaf ve Sanatkarlar Odas\u0131 Ba\u015fkan\u0131 Mehmet Ali Susam’\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde 11 y\u0131l \u00f6nce bir araya gelerek “\u00f6rg\u00fctl\u00fc g\u00fc\u00e7” olarak kurduklar\u0131 Birle\u015fik Esnaf ve Sanatkarlar A. \u015e. Besa\u015f, yeni slogan\u0131yla “G\u00fc\u00e7l\u00fc arkada\u015f” internette yer alan bilgilere g\u00f6re bug\u00fcn 400’\u00fcn \u00fczerinde orta\u011fa sahip. \r
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T\u00fcrkiye’deki pek \u00e7ok esnaf \u015firketine rehberlik eden kurum, 1995 y\u0131l\u0131nda 5 ortakla kuruldu\u011funda 250 YTL. sermayeye sahip iken, 2006 y\u0131l\u0131nda sermayesini 15 milyon YTL. ‘ye \u00e7\u0131karm\u0131\u015f durumda. \r
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Hepimizin ya\u015fam\u0131nda ayr\u0131 bir yeri olan bakkal esnaf\u0131n\u0131, “Bakkal Amca” karakteriyle tekrar ya\u015fam\u0131m\u0131za sokan Besa\u015f, ke\u015fke sesini daha \u00e7ok duyurabilse. Esnaf Odas\u0131’n\u0131n \u00f6d\u00fcl verdi\u011fi gazeteler, dergiler, televizyonlar haberlerinde esnaf\u0131n sesini, halka daha \u00e7ok duyurabilse. \r
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\u0130lk y\u0131llarda ald\u0131\u011f\u0131 r\u00fczgarla hayli yol alan kurumun \u00f6n\u00fcm\u00fczdeki ay genel kurul toplant\u0131s\u0131 olacak. Bakkal\u0131n, esnaf\u0131n ac\u0131mas\u0131z rekabet kar\u015f\u0131s\u0131nda sesi k\u0131s\u0131ld\u0131k\u00e7a, Besa\u015f’\u0131n sesinin daha g\u00fcr \u00e7\u0131kmas\u0131 gerekiyor. \r
Ne de olsa Besa\u015f, iyi arkada\u015ftan<\/b> \u00f6te, hala esnaf\u0131n \u00f6rg\u00fctl\u00fc bir g\u00fcc\u00fc<\/b>…

Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"

“Hiperler Soka\u011fa girdi…” “Al\u0131\u015fveri\u015f merkezleri Kemeralt\u0131’n\u0131n taht\u0131na talip…” “Bakkal Amcalar yok olmamak i\u00e7in direniyor… “ Bunlar, \u0130zmir Esnaf ve Sanatkarlar Odalar\u0131 Biril\u011fi’nin d\u00fczenledi\u011fi ikinci bas\u0131n […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/62250"}],"collection":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/comments?post=62250"}],"version-history":[{"count":0,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/62250\/revisions"}],"wp:attachment":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media?parent=62250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/categories?post=62250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/tags?post=62250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}