{"id":61623,"date":"2005-09-22T00:00:00","date_gmt":"2005-09-22T00:00:00","guid":{"rendered":"http:\/\/kentyasam.com.tr\/wp\/?p=61623"},"modified":"2005-09-22T00:00:00","modified_gmt":"2005-09-22T00:00:00","slug":"puf-noktasi","status":"publish","type":"post","link":"https:\/\/kentyasam.com.tr\/wp\/2005\/09\/22\/puf-noktasi\/","title":{"rendered":"P\u00fcf noktas\u0131"},"content":{"rendered":"P\u00fcf noktas\u0131, g\u00fcnl\u00fck ya\u015famda \u00e7ok kulland\u0131\u011f\u0131m\u0131z s\u00f6zc\u00fck. Bir i\u015fin yerine getirilmesinde, bir a\u015f\u0131n kotar\u0131lmas\u0131nda kolayl\u0131k getiren, nitelik katan bir ayr\u0131nt\u0131 olarak tan\u0131mlanabilir p\u00fcf noktas\u0131… Genellikle bir deneyimin \u00fcr\u00fcn\u00fc olan, do\u011fru y\u00f6nteme ili\u015fkin bir bilgiyi getirir akl\u0131m\u0131za…\r
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Bir ba\u015far\u0131s\u0131zl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131zda ve i\u015fi bilene sorup do\u011fru y\u00f6ntemi \u00f6\u011frendi\u011fimizde, uygulay\u0131p ba\u015far\u0131ya ula\u015ft\u0131\u011f\u0131m\u0131zda kullan\u0131r\u0131z daha \u00e7ok. “Bu muymu\u015f p\u00fcf noktas\u0131? Amma da basitmi\u015f!” deriz \u00e7o\u011fu kez.\r
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Ama o basit “p\u00fcf noktas\u0131” olmadan da istedi\u011fimiz sonuca ula\u015famay\u0131z.\r
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Her y\u0131l oldu\u011fu gibi ba\u015far\u0131s\u0131na ili\u015fkin bin bir yorumla kapanan \u0130zmir Fuar\u0131’nda da\u011f\u0131t\u0131lan ve K\u00fclt\u00fcr Bakanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlat\u0131lm\u0131\u015f afi\u015flerden birisinde “p\u00fcf noktas\u0131” s\u00f6z\u00fcn\u00fcn nereden \u00e7\u0131kt\u0131\u011f\u0131na ili\u015fkin okuyunca insan\u0131 g\u00fcl\u00fcmseten ho\u015f bir \u00f6yk\u00fc yer alm\u0131\u015f. \u00d6yk\u00fc, T\u00fcrkiye Esnaf Sanatkarlar Odalar\u0131 Birli\u011fi’nin sitesinden al\u0131nm\u0131\u015f. \u0130lk kez duydu\u011fum bu \u00f6yk\u00fcy\u00fc sizlerle de payla\u015fmak istedim.\r
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“Vaktiyle testi, vazo, \u00e7anak-\u00e7\u00f6mlek imal edilen kasabalar\u0131n birinde, uzun y\u0131llar bu meslekte \u00e7al\u0131\u015fan bir kalfa, i\u015finde uzmanla\u015ft\u0131\u011f\u0131na inan\u0131p, kendi ba\u015f\u0131na bir d\u00fckkan a\u00e7may\u0131 arzu eder olmu\u015f. Ayr\u0131ca kendisinin de bir testi imalathanesi a\u00e7acak kadar bu hususta bilgi birikiminin oldu\u011funu ve buna da hakk\u0131 bulundu\u011funu belirtir. Usta, kalfan\u0131n bu tavr\u0131 kar\u015f\u0131s\u0131nda \u00f6nce tebess\u00fcm eder, sonra kendisinin hen\u00fcz i\u015fin p\u00fcf noktas\u0131n\u0131 \u00f6\u011frenmedi\u011fini s\u00f6yler.\r
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Kalfa, ustas\u0131n\u0131n bu s\u00f6zlerine itiraz eder, ustas\u0131n\u0131n bu sonu gelmez nasihatlerinden b\u0131k\u0131p h\u0131rsa kap\u0131lan kalfa, ustas\u0131ndan icazet almadan bir d\u00fckkan a\u00e7ar. Gider, bir testi imalathanesi a\u00e7ar, f\u0131r\u0131n\u0131n\u0131 kurar, testi imalat\u0131na ba\u015flar. B\u00fct\u00fcn i\u015flemleri ustas\u0131n\u0131n yan\u0131ndaki gibi yapt\u0131\u011f\u0131, testi topra\u011f\u0131nda ayn\u0131 hamuru kulland\u0131\u011f\u0131 halde hi\u00e7 sa\u011flam testi \u00fcretemez.\r
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Bin bir emekle yapt\u0131\u011f\u0131 testiler, k\u00fcpler, vazolar, s\u00fcrahiler onca titizli\u011fe ra\u011fmen oras\u0131ndan buras\u0131ndan yar\u0131l\u0131p, \u00e7atl\u0131yormu\u015f. Zavall\u0131 kalfa bir t\u00fcrl\u00fc bu \u00e7atlamalar\u0131n \u00f6n\u00fcne ge\u00e7emeyince, \u00e7aresiz ve mahcup bir \u015fekilde ustas\u0131na gidip durumu anlatm\u0131\u015f. \u0130\u015finin uzman\u0131 tecr\u00fcbeli usta:\r
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– Sana demedim mi evlad\u0131m, sen bu i\u015fin p\u00fcf noktas\u0131n\u0131 hen\u00fcz \u00f6\u011frenmedin. Bu sanat\u0131n uzmanl\u0131k gerektiren bir p\u00fcf noktas\u0131 vard\u0131r.\r
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Eski kalfas\u0131na bu i\u015fin p\u00fcf noktas\u0131n\u0131 \u00f6\u011fretmeye karar veren usta, tezgaha bir miktar \u00e7amur koymu\u015f ve kalfas\u0131na:\r
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– Haydi, ge\u00e7 bakal\u0131m tezgah\u0131n ba\u015f\u0131na da bir testi \u00e7\u0131kar. Ben de sana bu i\u015fin p\u00fcf noktas\u0131n\u0131 g\u00f6stereyim, demi\u015f.\r
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Eski kalfa aya\u011f\u0131yla merdaneyi d\u00f6nd\u00fcr\u00fcp \u00e7amura \u015fekil vermeye ba\u015flad\u0131\u011f\u0131nda usta, \u00f6n\u00fcnde d\u00f6nen testiyi dikkatle takip edip arada bir “p\u00fcf” diye \u00fcfleyerek zamanla testiyi \u00e7atlat\u0131p b\u00fct\u00fcn emekleri zayi edecek olan baz\u0131 k\u00fc\u00e7\u00fck hava kabarc\u0131klar\u0131n\u0131 patlat\u0131p yok etmi\u015f ve b\u00f6ylece \u00e7\u0131rak da bu sanat\u0131n “p\u00fcf noktas\u0131n\u0131” \u00f6\u011frenmi\u015f.\r
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Her sanat\u0131n incelik, uzmanl\u0131k gereken k\u0131sm\u0131na da o g\u00fcnden sonra “p\u00fcf noktas\u0131” denilmeye ba\u015flanm\u0131\u015f.Ustas\u0131ndan “p\u00fcf noktas\u0131n\u0131” \u00f6\u011frenen ve ustas\u0131n\u0131n duas\u0131n\u0131 alan kalfa da d\u00fckkan\u0131na d\u00f6nerek sa\u011flam testiler \u00fcretmeye ba\u015flam\u0131\u015f.”\r
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Fuar, \u0130zmir’in ve Ege B\u00f6lgesi’nin halk\u0131n\u0131 bir araya getiren “gelenekselle\u015fen bir festival” mi olmal\u0131, yoksa firmalar\u0131n \u00fcr\u00fcnlerini hedef kitlesine sundu\u011fu profesyonel bir fuar m\u0131? Yoksa milyarlarca lira harcanarak bast\u0131r\u0131lan bro\u015f\u00fcrlerin, da\u011f\u0131t\u0131lan dok\u00fcmanlar\u0131n “Bana da bir tane bro\u015f\u00fcr verir misiniz?” diyen ve torbas\u0131n\u0131 rengarenk ku\u015fe bask\u0131l\u0131 \u00fcr\u00fcnlerle dolduran, konuyla hi\u00e7bir ili\u015fkisi olmayan t\u00fcketiciye ula\u015fmas\u0131n\u0131n kime, ne faydas\u0131 var ki?\r
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Bu durumda, 1 milyon yerine, hedeflenen 3 milyon ziyaret\u00e7iye ula\u015fman\u0131n da \u00f6nemli bir “p\u00fcf noktas\u0131” vard\u0131r herhalde? Dileyelim ki; bu p\u00fcf noktay\u0131 bulmak, 75. \u0130zmir Fuar\u0131’na k\u0131smet olur.

Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"

P\u00fcf noktas\u0131, g\u00fcnl\u00fck ya\u015famda \u00e7ok kulland\u0131\u011f\u0131m\u0131z s\u00f6zc\u00fck. Bir i\u015fin yerine getirilmesinde, bir a\u015f\u0131n kotar\u0131lmas\u0131nda kolayl\u0131k getiren, nitelik katan bir ayr\u0131nt\u0131 olarak tan\u0131mlanabilir p\u00fcf noktas\u0131… Genellikle […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/61623"}],"collection":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/comments?post=61623"}],"version-history":[{"count":0,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/61623\/revisions"}],"wp:attachment":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media?parent=61623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/categories?post=61623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/tags?post=61623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}