{"id":61516,"date":"2004-10-02T00:00:00","date_gmt":"2004-10-02T00:00:00","guid":{"rendered":"http:\/\/kentyasam.com.tr\/wp\/?p=61516"},"modified":"2004-10-02T00:00:00","modified_gmt":"2004-10-02T00:00:00","slug":"evde-otomobilde-sokakta-malum-konu","status":"publish","type":"post","link":"https:\/\/kentyasam.com.tr\/wp\/2004\/10\/02\/evde-otomobilde-sokakta-malum-konu\/","title":{"rendered":"Evde Otomobilde Sokakta Malum Konu"},"content":{"rendered":"Kentimiz aral\u0131k ay\u0131n\u0131n ilk haftas\u0131 uluslararas\u0131 bir sempozyuma ev sahipli\u011fi yapacak. “2. Uluslararas\u0131 Kat\u0131l\u0131ml\u0131 Ka\u011f\u0131t-Karton,M\u00fcrekkep, Matbaa Sempozyumu ve Sergisi”.\r
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Sempozyumda matbaac\u0131lar\u0131n sorunlar\u0131, \u00e7\u00f6z\u00fcm \u00f6nerileri ve sekt\u00f6r\u00fcn gelece\u011fi konulu bir panel de yap\u0131lacak. Matbaac\u0131lar kadar, tan\u0131t\u0131m sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131 da ilgilendirecek bir sempozyum.\r
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\u0130zmir Matbaac\u0131lar Odas\u0131 Ba\u015fkan\u0131 Ahmet Tan\u0131k, sadece kendi odas\u0131na ba\u011fl\u0131 bulunan bin alt\u0131y\u00fcz meslekta\u015f\u0131n\u0131n bu sempozyum ve panele ilgisinin yo\u011fun olaca\u011f\u0131 inanc\u0131nda. Bu ama\u00e7la TMMOB Kimya M\u00fchendisleri Odas\u0131 Ege B\u00f6lge \u015eubesi, Ege B\u00f6lgesi Sanayi Odas\u0131 ve \u0130zmir Ticaret Odas\u0131 ile birlikte d\u00fczenledikleri sempozyum i\u00e7in \u00e7al\u0131\u015fmalara \u00e7oktan ba\u015flam\u0131\u015flar…\r
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Matbaac\u0131l\u0131k bilgisayar teknolojisi ve dijital sekt\u00f6rle i\u00e7i\u00e7e h\u0131zla geli\u015fen bir sekt\u00f6r. Say\u0131lar\u0131 h\u0131zla artan dijital ofset firmalar\u0131, bask\u0131 \u00f6ncesi yapt\u0131\u011f\u0131m\u0131z i\u015fin, birebir \u00f6rne\u011fini almak i\u00e7in s\u0131kl\u0131kla ba\u015fvurdu\u011fumuz kurumlar.\r
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Dijital ofset makinalar\u0131 gibi i\u015fi h\u0131zland\u0131ran, kalite katan d\u00f6rt ve be\u015f renkli bask\u0131 makinalar\u0131n\u0131n say\u0131s\u0131 da kentimizde h\u0131zla art\u0131yor. Kendisi de 20 y\u0131ll\u0131k matbaac\u0131 olan Matbaac\u0131lar Odas\u0131 Ba\u015fkan\u0131 Ahmet Tan\u0131k, odaya kay\u0131tl\u0131 \u00fcyelerden bin kadar\u0131n\u0131n aktif oldu\u011funu s\u00f6yl\u00fcyor.\r
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Sekt\u00f6r\u00fcn yeni yat\u0131r\u0131mlar konusundaki ilgisini sordu\u011fumuz oda ba\u015fkan\u0131, geli\u015fmeler konusunda biraz temkinli konu\u015fuyor:\r
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“Bildi\u011fimiz kadar\u0131yla son iki y\u0131ld\u0131r d\u00f6rt ve be\u015f renkli makina alan matbaa say\u0131s\u0131n\u0131n onbe\u015fi buldu. Kentimiz i\u00e7in g\u00fczel bir geli\u015fme. Tabi bunlar b\u00fcy\u00fckl\u00fc\u011f\u00fc itibariyle bize de\u011fil de Sanayi Odas\u0131’na ya da Ticaret Odas\u0131’na ba\u011fl\u0131 kurumlar. Ancak \u0130zmir’in sekt\u00f6rdeki pay\u0131 bu kadar b\u00fcy\u00fck \u00f6l\u00e7ekli firmay\u0131 kald\u0131r\u0131r m\u0131, bilemiyoruz. Biz de geli\u015fmeleri ilgiyle izliyoruz. Temkinli olmak laz\u0131m. \u0130\u015f, makinay\u0131 almakla bitmiyor. Makinayla birlikte yeti\u015fmi\u015f insan g\u00fcc\u00fc de \u00f6nemli. O makinalar\u0131 doyuracak i\u015fi bulmak daha da \u00f6nemli. \u0130\u015fi bulurken piyasaya yapt\u0131\u011f\u0131n\u0131z etki ise \u00f6zellikle k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli matbaalar a\u00e7\u0131s\u0131ndan biraz endi\u015fe verici.”\r
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Bir yanda bin kadar aktif olarak \u00e7al\u0131\u015fan ve yakla\u015f\u0131k 5 bin ki\u015fiye istihdam yarat\u0131\u011f\u0131 belirtilen k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli matbaa, bir yanda say\u0131s\u0131 onbe\u015fi bulan tirilyonluk makinalara sahip matbaalar. Kimi leasing y\u00f6ntemiyle, banka kredisiyle al\u0131nan trilyonluk makinalar\u0131n i\u015f basmadan yatt\u0131\u011f\u0131 herg\u00fcn, milyonlarca lira zarar. B\u00f6yle bir olay\u0131n ya\u015fanmamas\u0131 i\u00e7in makinalar\u0131n, neredeyse 24 saat \u00e7al\u0131\u015fmas\u0131 \u015fart.\r
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Pazarlama departmanlar\u0131na daha fazla y\u00fcklenen firmalar\u0131n estirdi\u011fi f\u0131rt\u0131na, kimi matbaac\u0131lara g\u00f6re sekt\u00f6rdeki fiyatlar\u0131 son derece etkiliyor. G\u00f6r\u00fc\u015flerini ald\u0131\u011f\u0131m\u0131z baz\u0131 sekt\u00f6r temsilcileri, b\u0131rak\u0131n k\u00fc\u00e7\u00fck matbaalar\u0131 ajanslar\u0131n bile bu i\u015ften olumsuz etkilenebilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde…\r
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Matbaalar makinalar\u0131 \u00e7al\u0131\u015ft\u0131rabilmek i\u00e7in zaten tasar\u0131m paras\u0131 vermekten ka\u00e7an m\u00fc\u015fterilere, h\u0131zl\u0131 ve kaliteli \u00fcretimin yas\u0131ra genellikle \u00fccretsiz “tasar\u0131m” hizmeti de veriyorlar. Tasar\u0131mc\u0131lar\u0131n a\u011f\u0131rl\u0131kl\u0131 olarak kulland\u0131\u011f\u0131 Macintosh bilgisayarlar\u0131n temsilcisi bir firma yetkilisi, b\u00fcy\u00fck matbaalar\u0131n grafik servislerinin hi\u00e7 de k\u00fc\u00e7\u00fcmsenmeyecek yeni yat\u0131r\u0131mlara girdi\u011fine dikkat \u00e7ekiyor.\r
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Yani anlayaca\u011f\u0131n\u0131z tan\u0131t\u0131m sekt\u00f6r\u00fc olarak tan\u0131mlayaca\u011f\u0131m\u0131z sekt\u00f6rde g\u00fczel, h\u0131zl\u0131 ve bir o kadar da ilgin\u00e7 geli\u015fmeler ya\u015fan\u0131yor. Geli\u015fmelere ayak uydurumayanlar\u0131n oyunun d\u0131\u015f\u0131nda kalaca\u011f\u0131 \u00e7ok a\u00e7\u0131k…\r
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Matbaac\u0131l\u0131ktan ba\u015flad\u0131\u011f\u0131m\u0131z s\u00f6z\u00fc ajanslara kadar getirdik. Tasar\u0131m, ajans, film \u00e7\u0131k\u0131\u015f at\u00f6lyeleri, matbaalar…Hepsi birarada, binlerce ki\u015fiye istihdam olana\u011f\u0131, devlete de katma de\u011fer yarat\u0131yor…\r
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Herkes s\u0131n\u0131rlar\u0131n\u0131 bilir ve birbirine ya\u015fam olana\u011f\u0131 yarat\u0131rsa sorun yok. Teknolojik geli\u015fmeler, birbirinin \u00fcst\u00fcne basarak ve altta kalan\u0131n can\u0131 \u00e7\u0131ks\u0131n mant\u0131\u011f\u0131yla ya\u015fan\u0131rsa i\u015fte o zaman durum k\u00f6t\u00fc. B\u00fcy\u00fcme hep birlikte olursa anlaml\u0131…\r
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Unutmamal\u0131 ki, iyi ve kaliteli bir \u00fcr\u00fcn\u00fcn ortaya \u00e7\u0131kmas\u0131nda, fikri yaratan tasar\u0131mc\u0131 da, \u00f6l\u00e7e\u011fi ne olursa olsun i\u015fi sonuca ula\u015ft\u0131ran matbaac\u0131 da vazge\u00e7ilmez unsurlar. Herkesin her\u015feye sahip olmas\u0131 ya da her i\u015fi yapmas\u0131 gerekmiyor… Herkes bir di\u011ferine ya\u015fam olana\u011f\u0131 sa\u011flayacak ki; sekt\u00f6r geli\u015fsin, yeni istihdam olanaklar\u0131 yarat\u0131ls\u0131n…\r
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Aral\u0131k ay\u0131ndaki sempozyumun sekt\u00f6r a\u00e7\u0131s\u0131ndan yararl\u0131 olaca\u011f\u0131 \u00e7ok a\u00e7\u0131k… En az\u0131ndan sorunlar\u0131n konu\u015fulmas\u0131 i\u00e7in, bir platform yarat\u0131lm\u0131\u015f olacak.

Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"

Kentimiz aral\u0131k ay\u0131n\u0131n ilk haftas\u0131 uluslararas\u0131 bir sempozyuma ev sahipli\u011fi yapacak. “2. Uluslararas\u0131 Kat\u0131l\u0131ml\u0131 Ka\u011f\u0131t-Karton,M\u00fcrekkep, Matbaa Sempozyumu ve Sergisi”. Sempozyumda matbaac\u0131lar\u0131n sorunlar\u0131, \u00e7\u00f6z\u00fcm \u00f6nerileri ve […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/61516"}],"collection":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/comments?post=61516"}],"version-history":[{"count":0,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/61516\/revisions"}],"wp:attachment":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media?parent=61516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/categories?post=61516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/tags?post=61516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}