{"id":61510,"date":"2004-12-23T00:00:00","date_gmt":"2004-12-23T00:00:00","guid":{"rendered":"http:\/\/kentyasam.com.tr\/wp\/?p=61510"},"modified":"2004-12-23T00:00:00","modified_gmt":"2004-12-23T00:00:00","slug":"ici-doldurulamayan-halkla-iliskiler-semasi","status":"publish","type":"post","link":"https:\/\/kentyasam.com.tr\/wp\/2004\/12\/23\/ici-doldurulamayan-halkla-iliskiler-semasi\/","title":{"rendered":"\u0130\u00e7i Doldurulamayan Halkla \u0130li\u015fkiler \u015eemas\u0131"},"content":{"rendered":"Bir arkada\u015f\u0131m, kentimizin b\u00fcy\u00fck \u015firketlerinden birisinde “halkla ili\u015fkiler m\u00fcd\u00fcrl\u00fc\u011f\u00fc” pozisyonu i\u00e7in eleman arand\u0131\u011f\u0131n\u0131 duymu\u015f. Arkada\u015f\u0131m daha \u00f6nce halkla ili\u015fkiler sorumlusu olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015firketten, ya\u015fanan ekonomik kriz s\u0131ras\u0131nda bir \u00e7ok arkada\u015f\u0131yla birlikte \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131. \r
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Daha sonra ilanlar\u0131 izleyip, “halkla ili\u015fkiler” b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fmak i\u00e7in \u015firketlere ba\u015fvuruda bulundu ama her g\u00f6r\u00fc\u015fmeye gitti\u011finde hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fruyordu. “Arad\u0131klar\u0131 halkla ili\u015fkiler eleman\u0131 de\u011fil…” diyerek umutsuzca geri d\u00f6n\u00fcyordu. \u0130leti\u015fim Fak\u00fcltesi”nin halkla ili\u015fkiler b\u00f6l\u00fcm\u00fcnden mezun, konusuna hakim, donan\u0131ml\u0131 ve deneyimli birisi olan arkada\u015f\u0131m yine \u00f6zge\u00e7mi\u015fini haz\u0131rlad\u0131. \r
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Firmay\u0131 biraz ara\u015ft\u0131rd\u0131. \u00c7ok s\u0131k halkla ili\u015fkiler m\u00fcd\u00fcr\u00fc de\u011fi\u015fti\u011fini \u00f6\u011frendi, yine de “Buras\u0131 b\u00fcy\u00fck firma, bir kurum. Belki arad\u0131klar\u0131 eleman\u0131 bulamam\u0131\u015flard\u0131r” dedi\u011fi firmaya \u00f6zge\u00e7mi\u015fini b\u0131rakt\u0131. \r
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\u00d6zellikleriyle aranan pozisyon i\u00e7in ba\u015fvuranlar aras\u0131ndan s\u0131yr\u0131lan arkada\u015f\u0131m, g\u00f6r\u00fc\u015fmeye \u00e7a\u011fr\u0131ld\u0131. Hem de tam \u00fc\u00e7 kez. Bu s\u00fcre i\u00e7inde g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fc y\u00f6neticilerden olumlu referans al\u0131nca, \u00fc\u00e7\u00fcnc\u00fc g\u00fcn firman\u0131n patronuyla g\u00f6r\u00fc\u015ft\u00fcr\u00fcld\u00fc. G\u00f6r\u00fc\u015fme \u00e7ok olumlu ge\u00e7mi\u015fti. Bir ka\u00e7 g\u00fcn sonra arad\u0131lar kendisini, yan\u0131t olumsuzdu… \u0130\u015fe patronun bir yak\u0131n\u0131 al\u0131nm\u0131\u015ft\u0131. Yani kar\u015f\u0131s\u0131na “kurum” diye, yine “bir \u015fah\u0131s \u015firketi” \u00e7\u0131km\u0131\u015ft\u0131. \r
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Ne kadar tan\u0131d\u0131k bir \u00f6yk\u00fc de\u011fil mi? \r
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Ege \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nin \u00e7i\u00e7e\u011fi burnunda dekan\u0131, fak\u00fclteden hocam Prof. Dr. Ahmet B\u00fclent G\u00f6ksel de ayn\u0131 kan\u0131da. Y\u0131llard\u0131r fak\u00fcltede Halkla \u0130li\u015fkiler B\u00f6l\u00fcm Ba\u015fkanl\u0131\u011f\u0131 yapan G\u00f6ksel, “\u0130stanbul’da \u015firketlerde art\u0131k y\u00f6neticiler \u00fc\u00e7\u00fcnc\u00fc, d\u00f6rd\u00fcnc\u00fc ku\u015fak. Oysa \u0130zmir’de \u015firketlerin ba\u015f\u0131nda hen\u00fcz ikinci ku\u015fak y\u00f6neticiler var. Yani hala aile \u015firketi kimli\u011finden kurtulamad\u0131k. Dolay\u0131s\u0131yla \u0130zmir’de eleman se\u00e7imlerinde aile \u015firketi olman\u0131n kararlar \u00fczerindeki etkisi daha y\u0131k\u0131lam\u0131yor” diyor. \r
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Fak\u00fclte her y\u0131l y\u00fcze yak\u0131n mezun vermesine kar\u015f\u0131n halkla ili\u015fkiler b\u00f6l\u00fcmlerinde nedense “ya vitrini iyi bir tan\u0131d\u0131k” ya da “alakas\u0131z bir fak\u00fclteden mezun” bir ki\u015fi istihdam edilebiliyor. Prof. Dr. G\u00f6ksel, m\u00fcd\u00fcr\u00fc de oldu\u011fu Ege \u00dcniversitesi S\u00fcrekli E\u011fitim Merkezi’nin halkla ili\u015fkiler kursuna gelenlerin \u00e7o\u011funun, “firmalar\u0131n halkla ili\u015fkiler b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fan, ama halkla ili\u015fkiler b\u00f6l\u00fcm\u00fc mezunu olmayan y\u00f6neticiler ya da personel” oldu\u011funu s\u00f6yl\u00fcyor ve ekliyor: \r
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“Halkla ili\u015fkiler bir bilim dal\u0131d\u0131r. Firmalar ISO \u00e7al\u0131\u015fmalar\u0131 gere\u011fi y\u00f6netim \u015femas\u0131 i\u00e7inde halkla ili\u015fkiler b\u00f6l\u00fcm\u00fcne de yer veriyorlar. Ama \u015feman\u0131n i\u00e7i bir t\u00fcrl\u00fc dolmuyor.” \r
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Bana g\u00f6re halkla ili\u015fkilerin ilk kural\u0131 “g\u00fcler y\u00fcz”. De\u011ferli hocam Prof. Dr. Ahmet B\u00fclent G\u00f6ksel, “Her meslek i\u00e7in \u00f6ncelikli \u015fart, ama yetmez ki” diyor. “Halkla ili\u015fkiler i\u015fine soyunan, kelimenin ger\u00e7ek anlam\u0131yla soyunan mankenleri, g\u00fczelleri g\u00f6r\u00fcyoruz. Y\u00fcr\u00fcyor mu? Firmalar halkla ili\u015fkilerin karl\u0131l\u0131k \u00fczerine etkilerini biraz anlasalar, bizi biraz dinleseler, i\u015fin \u015fema doldurmaktan \u00f6te oldu\u011funu da anlayacaklar” diye devam ediyor s\u00f6zlerine… \r
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Sanayi ve Ticaret Odas\u0131’n\u0131n \u00fcyesi firma sahiplerine zaman zaman halkla ili\u015fkiler konusunda seminerler d\u00fczenlediklerini belirten Prof. Dr. G\u00f6ksel, i\u015f adamlar\u0131n\u0131n toplant\u0131lar\u0131 a\u00e7t\u0131ktan sonra dinlemek i\u00e7in salonda bile kalmad\u0131klar\u0131n\u0131 belirtiyor \u00fcz\u00fclerek. “Biz halkla ili\u015fkilerci arkada\u015flar\u0131m\u0131zla ba\u015f ba\u015fa kal\u0131yor, kendimiz konu\u015fuyor, kendimiz dinliyoruz” diyor. \r
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Halkla \u0130li\u015fkiler Derne\u011fi ne yap\u0131yor?” sorumuza ise Ahmet Hocam, \u00e7ok i\u00e7ten bir yan\u0131t veriyor: “Hakla ili\u015fkilere ilgisiz bir kentin, derne\u011fi de konuya ilgisiz kal\u0131yor.” \r
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Bu hep b\u00f6yle s\u00fcr\u00fcp gitmeyecek elbette… Firma sahipleri, halkla ili\u015fkiler mesle\u011finin asl\u0131nda, kamuoyunda insanlarda \u00f6l\u00e7\u00fclebilir tutum ve davran\u0131\u015f de\u011fi\u015fikli\u011fine yol a\u00e7an bir bilim dal\u0131 oldu\u011funu anlayacaklar. \r
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Sadece d\u00fc\u015f\u00fcnce sat\u0131n al\u0131p, kendi fikriymi\u015f gibi satan vitrincilerle de\u011fil, “d\u00fc\u015f\u00fcnce de \u00fcretebilen” halkla ili\u015fkiler elemanlar\u0131yla \u00e7al\u0131\u015fman\u0131n g\u00fczelli\u011fini ya\u015fayacaklar. \u0130\u015fte o zaman, bu kentte de “markas\u0131yla, imaj\u0131yla, vizyonuyla” konu\u015fulan kurumlar\u0131n ad\u0131n\u0131, t\u00fcm \u00fclke duyacak…

Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"

Bir arkada\u015f\u0131m, kentimizin b\u00fcy\u00fck \u015firketlerinden birisinde “halkla ili\u015fkiler m\u00fcd\u00fcrl\u00fc\u011f\u00fc” pozisyonu i\u00e7in eleman arand\u0131\u011f\u0131n\u0131 duymu\u015f. Arkada\u015f\u0131m daha \u00f6nce halkla ili\u015fkiler sorumlusu olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015firketten, ya\u015fanan ekonomik […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/61510"}],"collection":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/comments?post=61510"}],"version-history":[{"count":0,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/61510\/revisions"}],"wp:attachment":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media?parent=61510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/categories?post=61510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/tags?post=61510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}