{"id":13398,"date":"2008-09-17T00:00:00","date_gmt":"2008-09-17T00:00:00","guid":{"rendered":"http:\/\/kentyasam.com.tr\/wp\/?p=13398"},"modified":"2008-09-17T00:00:00","modified_gmt":"2008-09-17T00:00:00","slug":"google-ve-ege-ihracatci-birliklerinden-kobiler-icin-isbirligi","status":"publish","type":"post","link":"https:\/\/kentyasam.com.tr\/wp\/2008\/09\/17\/google-ve-ege-ihracatci-birliklerinden-kobiler-icin-isbirligi\/","title":{"rendered":"Google ve Ege \u0130hracat\u00e7\u0131 Birlikleri’nden KOB\u0130’ler i\u00e7in i\u015fbirli\u011fi"},"content":{"rendered":"D\u00fcnyan\u0131n lider arama motoru Google ve Ege \u0130hracat\u00e7\u0131lar Birli\u011fi, T\u00fcrkiye’de KOB\u0130’lerin interneti etkin bir pazarlama kanal\u0131 olarak kullanmalar\u0131n\u0131 desteklemek \u00fczere bir i\u015fbirli\u011fi ba\u015flatt\u0131. Google T\u00fcrkiye ve Ege \u0130hracat\u00e7\u0131lar Birli\u011fi’nin i\u015fbirli\u011fi kapsam\u0131nda, Ege \u0130hracat\u00e7\u0131lar Birli\u011fi genel merkezinde d\u00fczenlenen \u00fccretsiz e\u011fitim toplant\u0131s\u0131nda, ‘online’ d\u00fcnyan\u0131n KOB\u0130’lere sundu\u011fu f\u0131rsatlar ve internet reklamc\u0131l\u0131\u011f\u0131n\u0131 etkin kullanma y\u00f6ntemleri payla\u015f\u0131ld\u0131. Google T\u00fcrkiye ve Ege \u0130hracat\u00e7\u0131lar Birli\u011fi’nin i\u015fbirli\u011fiyle ilgili Ege \u0130hracat\u00e7\u0131lar Birli\u011fi Ba\u015fkan\u0131 Mustafa T\u00fcrkmeno\u011flu yapt\u0131\u011f\u0131 a\u00e7\u0131klamada; k\u00fcresel rekabetin artt\u0131\u011f\u0131 bir ortamda Ege \u0130hracat\u00e7\u0131 Birlikleri olarak hizmetlerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc internet ortam\u0131na ta\u015f\u0131d\u0131klar\u0131n\u0131 bu sayede \u00fcyelerine daha seri ve daha az maliyetle ula\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi. Her i\u015fin temelinde iki \u00f6nemli ba\u015fl\u0131\u011f\u0131n \u00fcretim ve pazarlama oldu\u011funu belirten T\u00fcrkmeno\u011flu, “\u0130\u015fin pazarlama taraf\u0131nda orta – uzun vadeli hedeflerimize ula\u015fmam\u0131z i\u00e7in yapmam\u0131z gereken daha \u00e7ok \u015fey var. Bu nedenle, bug\u00fcn d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan arama motoru Google ile i\u015fbirli\u011finde \u00fcyelerimize y\u00f6nelik yeni bir hizmetin ba\u015flang\u0131c\u0131nday\u0131z. Firmalar\u0131m\u0131z\u0131n uluslar aras\u0131 tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n etkinli\u011fini ve verimlili\u011fini internet reklamc\u0131l\u0131\u011f\u0131 arac\u0131l\u0131\u011f\u0131yla destekleme amac\u0131yla “\u0130nternet’te Tan\u0131t\u0131m Destek Program\u0131” \u00e7al\u0131\u015fmas\u0131n\u0131 ba\u015flat\u0131yoruz. Program kapsam\u0131nda internet reklamc\u0131l\u0131\u011f\u0131 ile firmalar\u0131m\u0131z\u0131n hedef m\u00fc\u015fteri kitlelerine do\u011fru \u015fekilde, do\u011fru b\u00f6lgede, d\u00fc\u015f\u00fck reklam b\u00fct\u00e7esiyle en uygun ko\u015fullarda ula\u015fmalar\u0131n\u0131n sa\u011flanaca\u011f\u0131na inan\u0131yorum” diye konu\u015ftu. Google T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Mustafa \u0130\u00e7il ise; ‘Google T\u00fcrkiye olarak hedeflerimizden biri de T\u00fcrkiye ekonomisi i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yan KOB\u0130’lerin online d\u00fcnyan\u0131n sundu\u011fu f\u0131rsatlardan etkin olarak yararlanmalar\u0131n\u0131 sa\u011flamakt\u0131r. KOB\u0130’ler online pazarlama faaliyetlerine yat\u0131r\u0131m yaparak yeni m\u00fc\u015fterilere eri\u015febilir, maliyetlerini kontrol edebilir ve bu sayede i\u015flerini b\u00fcy\u00fctebilirler. Bu \u00e7al\u0131\u015fman\u0131n \u00fclkemizdeki di\u011fer KOB\u0130 \u00f6rg\u00fctlerine de \u00f6rnek te\u015fkil etmesini diliyoruz” dedi.

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D\u00fcnyan\u0131n lider arama motoru Google ve Ege \u0130hracat\u00e7\u0131lar Birli\u011fi, T\u00fcrkiye’de KOB\u0130’lerin interneti etkin bir pazarlama kanal\u0131 olarak kullanmalar\u0131n\u0131 desteklemek \u00fczere bir i\u015fbirli\u011fi ba\u015flatt\u0131. Google T\u00fcrkiye […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":37433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/13398"}],"collection":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/comments?post=13398"}],"version-history":[{"count":0,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/posts\/13398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media\/37433"}],"wp:attachment":[{"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/media?parent=13398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/categories?post=13398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kentyasam.com.tr\/wp\/wp-json\/wp\/v2\/tags?post=13398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}